This is Kaiser Permanente MultiMedia’s latest from SoCal. We hung out with youtubers and actresses, Grace Su & Arden Cho…also known individually as “Peachies” and “Artichoke”. Shot at Los Angeles Medical Center and East Los Angeles Medical Center…here’s what they have to say about a BIG topic on most people’s minds: Portion Control!
Posted in Health Communication, Marketing, Video
To kick off Summer 2010, Kaiser Permanente presents Dr. Jeffrey Benabio in this PSA on sun safety.
This was such a fun production to work on, and a topic I hold dear to my heart. How can you complain when you spend the day working on the beach? 🙂 Please check out this important message!
Posted in Health Communication, Video
My girlfriends and I participated in the noh8 campaign photo shoot in West Hollywood’s House of Blues. Their goal is to get Californians (and now anyone) to protest against the passing of Proposition 8. The tape over the mouths symbolize the voices being silenced by Prop 8 and similar legislation.
Prop 8 passed in California on November 4, 2008, amending the Constitution to ban same-sex marriage. I decided to participate in this photoshoot for several reasons: 1) I believe it is wrong to tell people who they can and can not marriage. I feel it is the same as telling them who they can and can not love. 2) I thought this was such a clever idea, and I admire the marketing tactics as well as the way they have used social media to gain popularity. 3) I hate hate.
To learn more about the noh8 campaign, or to find out how to participate, please go to http://www.noh8campaign.com/
I would like to encourage you to take a stand and let your “voice” be heard…
Posted in Marketing, Print (Online)
In observance of Sun Safety Week, I was invited by the City of Glendale, California’s Commission on the Status of Women to present “Should’ve. Would’ve. Could’ve”. I was honored to speak to these women about the rising incidents of melanoma among young adults and the importance of skin checks. My presentation can be viewed at http://glendale.granicus.com/MediaPlayer.php?view_id=2&clip_id=1669
Posted in Health Communication
“Should’ve. Could’ve. Would’ve.” has been selected as a winner for the American Academy of Dermatology’s Golden Triangle Award. This award recognizes media, community organizations, and public/individual efforts which encourage healthy skin behaviors. The Melanoma Education Foundation submitted this video with “My Melanoma Vlog.” A list of Golden Triangle 2009 recepients can be retrieved at the link below
http://www.aad.org/media/_doc/2009GoldTriangleAwardrecipents.html
The Melanoma Education Foundation will be presented the Golden Triangle Award at the 2009 Annual Meeting, March 6-10th, in San Francisco, California.
Posted in Health Communication, Video
“Should’ve. Could’ve. Would’ve.” is a video created for the Melanoma Education Foundation (2008). This video is distributed to over 250 schools in New England as part of the SkinCheck® Curriculum to raise awareness of melanoma and the importance of Self-Skin Examinations. This video is also the product of the capstone project of the Health Communication Masters Program at Emerson College. To learn more, please read the the research paper or play the video above. To view press related to the production of this video, you read an article from The Village Soup.
An abstract is provided below.
Abstract
A DVD was created for the Melanoma Education Foundation (MEF) as part of their SkinCheck® Program. This school curriculum is distributed to over 250 middle schools in New England to raise greater awareness of melanoma and the importance of early self-detection, before it is too late. The Foundation believes that self-skin examinations (SSEs) are the key to early detection and effective treatment. But students are not engaging in SSEs because there is a knowledge gap that exists about melanoma: what it is, what it looks like, their risks, and how to prevent it. Through primary and secondary audience research, it was learned that middle school students are a high sensation seeking audience (HSS) who are open to learning if properly engaged. The Health Belief Model, the Theory of Planned Behavior, and the Activation Model were applied within the framework of a traditional documentary to entertain students while educating them. This DVD is a reflection of the audience’s preferences for receiving information on melanoma and early self-detection, appealing to their HSS characteristics and their desire to see real and relatable narratives. Three young melanoma survivors are featured to promote the importance of SSEs and engage the students—raising their perceived susceptibility and perceived severity in order to answer “why” it is important, “how” it happens, and most importantly, “how” to protect yourself.
Posted in Health Communication, Video
A Worksite Wellness Toolkit was created by Health Dialog. I created and managed the content for materials in this toolkit, including fliers, posters, table tents, bookmarks and brochures. View some of the materials below (more to come):
Posted in Health Communication, Marketing
In Rockport, Maine, the production crew and I were interviewed in our filming of documentary subject and melanoma survivor, Ashley Lindsey. This article appeared in Maine’s community newspaper, The Village Soup. Please view the article below. You can also retrieve a copy at The Village Soup website.
 School halls filmed for melanoma message By Lynda Clancy
VillageSoup/Knox County Times Reporter ROCKPORT (April 8): On April 2, a crew of Boston filmmakers fanned out through the lobby of Camden Hills Regional High School, stationing themselves on the stairs and in corners to grab that ideal clip, this time, of feet. “I want the feet shot,” said producer Catherine Yeh, emphasizing that an elemental piece of this film would include a river of teenage boots, clogs, sandals and sneakers as the students passed from one class to another at exactly 12:48 p.m. The population of 730 curious and spontaneously creative teens obliged the film crew, coolly accepting the Leica lens focused on them. When it came time for filming the biology class where fetal pigs were under dissection, it was as if cameras and sound equipment in a classroom were as consistently part of life as iPods.
“Everyone is really receptive and great to work with,” said Yeh, as the film crew lunched on pizza, carrots and hummus at the high school’s Wave Café. Yeh, a graduate student at Emerson College, was in Rockport last week with colleague Gary Ashwal, filming health messages for the Melanoma Education Foundation to raise awareness of malignant melanoma skin cancer. But it was sophomore Ashley Lindsey who took them specifically to Camden Hills and the Camden-Rockport Middle School. Almost four years ago, Lindsey was diagnosed with melanoma after she noticed one morning that a dark spot on her toe had begun to change. Life suddenly made an abrupt turn for the then seventh-grader, and in a matter of weeks, she underwent surgery at Massachusetts General Hospital followed by daily commutes to Scarborough from Rockport for treatments. That eventually included a spell of immunotherapy to stimulate the body’s immune system to make more T cells and other cells to look for and attack the other abnormal cells, explained Cynthia Stevens, a nurse with the Maine Children’s Cancer Program, to Camden-Rockport Middle School seventh-graders in 2005. Stevens spoke frankly to the seventh-graders, several of whom had then seen cancer arrive in one form or another in their own families. Their questions, in turn, reflected a familiarity with the language of cancer, chemotherapy and radiation. In an informal presentation, Stevens described cell systems and how they become cancerous, distinguishing between basal and squamous carcinomas and melanomas. She talked about Lindsey’s treatment, which involved injections of interferon three times per week for 48 weeks, and the types of side effects she might experience – flu symptoms, fever and fatigue. “In general, she wants you to know she’s doing well and that she’s the same person,” Stevens told the students in 2005. These days, Lindsey is a vibrant and beautiful teenager living a normal Maine life, albeit with constant diligence paid to health and skin changes. Her schedule mandates visits to the dermatologist every three months, with subsequent testing for each new abnormality that develops on her skin, and to her oncologist every six months. “We are so proud of Ashley, for the courage she has shown over the past three and a half years,” said her mother, Stephany Lindsey. “Oncology and dermatology appointments are ongoing and in Ashley’s case, a few setbacks have occurred along the way.” While not one for the limelight, Lindsey is firmly committed to retelling her story so that her peers become more aware of skin cancer. She and four other New England teenagers are interviewed in the films that are being produced by Yeh, Ashwal and the Melanoma Education Foundation. According to the American Cancer Society, melanoma is the most common cancer in young adults ages 25-29, but it can also occur during teenage years. Most sun damage occurs before age 20; however, less than one-third of U.S. youth ages 11-18 practice protective sun behaviors to protect themselves from sunburns and skin cancer. And melanoma among youth is still on the rise. This is why the foundation intends to tell teens about skin cancer and the importance of early detection by routine skin self-examination, and it is doing it by talking with survivors and patients. “We hope that Ashley’s story will be compelling to teens and preteens, as her diagnosis of melanoma at the age of 12 is so unique,” said Stephany Lindsey. “Ashley has always been willing to share her experience and talk about her scars, so participating in this educational video will be her way of getting her story out in her own words.” |
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Posted in Health Communication, Print (Online), Video
Articles written by Catherine Yeh for the Body1 online network, a health information website.
Results of Recent Viagra Heart Study
Minority Women Less Likely To Detect Breast Cancer Early
Posted in Health Communication, Print (Online)
A radio PSA written and recorded by Gary Ashwal, Vanessa Ibanez and Catherine Yeh for Media Strategies at Emerson College. This PSA encourages students and active computer users to think about a body part that is over used and not taken care of by most individuals…
Posted in Audio, Health Communication
Catherine Yeh's Portfolio 
